This is just a mini rant. If your company says it can do something when I look at your site I expect it to be a shining example of your ability to do what you say.
The other week we went to an Invest NI workshop on user experience and conversion optimisation, it was very good and i felt i’ve got a few things from it. The guy presenting had 20 odd years industry experience and had been running web agencies for a long time. In the few minutes before the talk began i thought that i would take a quick look at his company site on my phone to get some background. The companies entire business is usability but when i looked on my phone I found that there was no mobile site and the site was practically unusable from a mobile device. Now i don’t know his stats, so I don’t know how many mobile users he gets but its nearly 2013 and i can be fairly sure that i’m not the first one. I’m also fairly sure that many of his clients would require mobile solutions as well. To many times i see people in the industry telling me what they do but as soon as i take a look at their site it just doesn’t match up. I know the busier you get the less time you have to spend on your own site but if you want to be taken seriously you have to not just talk the talk but also walk the walk.
If you are in the web industry you should be able to use your site as an example of how good you are at what you do. The guy giving the talk definitely new what he was talking about but didn’t take the time to apply that knowledge to his own site. I’m sorry but for me that’s just not good enough.